Spring Forward with Some Sliders

Ah, the Porcelain Palace. Home of the little square hamburger, affectionately known as the “slider.” In my t.v. days, I had occasion to call on the headquarters of White Castle up in Ohio, and the building looked just like the all-white kitschy little...

Another Kind of March Madness

Forget March Madness. For “Lost” t.v. fans, there’s a new madness (as if the show isn’t maddening enough already!). Get your (virtual) pencils out and write in your favorite Lost characters. Watch the bracket evolve and eventually narrow down...

New travel site for boomers: Boomeropia

I’m not quite a Boomer. Not really Gen X, either. (Born in 1965 makes me either the last year of the boom or the first year of Gen X.) But I do know a great marketing idea when I see one. In case you’ve been under a rock for the last 40 years, the boomer...

Will Online Advertising Weather a Recession?

Historically, ad budgets are one of the first things to get cut during a recession. These folks predict that traditional advertising will get cut (t.v., print, radio), but online advertising –particularly social media — will weather the storm.Then I read...