by Sherean | Jul 15, 2008 | Uncategorized
Sometimes in advertising, the simplest spots are the most effective. Watch as Tiger’s late father, Earl Woods, expounds on his son’s mental toughness. This ad was actually produced BEFORE Tiger’s remarkable U.S. Open win, which makes Nike’s ad... by Sherean | Jul 15, 2008 | Uncategorized
If you can get by my awful egg pun, take a second to read this entry about a giant egg billboard for McDonald’s. It’s a giant egg that mechanically opens during breakfast hours to let people know that McDonald’s is cooking up fresh eggs at that time.... by Sherean | Jul 9, 2008 | Uncategorized
Last weekend, I was interviewed for a radio show called “Tech Talk.” The host, Craig Peterson, wanted to know how small businesses combat low productivity in the summer. I had a few thoughts,which you can listen to here . I think the thing we do best is... by Sherean | Jul 7, 2008 | Uncategorized
Women are famous for their ability to talk up their favorite products and services. We often tell our clients that women don’t just like to talk about good experiences; they feel compelled to spread the word. If we have a great experience at a store, we... by Sherean | Jul 2, 2008 | Social Media
I would not have thought of this. Cartier is too expensive and has a reputation for exclusivity. MySpace is sort of the generic, all-purpose — even “low rent” — brand of the social networks. So why is Cartier branching out there? Well,...