by Sherean | Oct 29, 2008 | Branding
Is it just me or does this new Pepsi logo look like the Obama logo turned sideways? Besides that, why are they changing their logo? They claim it’s to infuse some excitement into the brand during a recession. Look, we do logo redesigns all the time —... by Sherean | Oct 17, 2008 | Uncategorized
It’s time to start planning for holiday greeting cards and gifts (if this is something your company likes to do). Tired of the fruit baskets, gourmet food baskets, or tubs of popcorn? Here are a few food ideas we love. Looks like flowers, tastes like fruit.... by Sherean | Oct 15, 2008 | Uncategorized
Most of us would like to be known for outstanding customer service, but we don’t spend much time thinking about the steps we can take to actually improve our level of customer care. And when we do, it’s often geared towards upgrading technology or other... by Sherean | Oct 13, 2008 | Marketing and Advertising
Early this year, we drafted a marketing plan for ourselves — a top-level outline of what we need to do to be successful this year. One of the organizing principles we used is how to grow a business in a recession. At the time, nobody was sure if we were in a... by Sherean | Oct 1, 2008 | Blogging
So your company has started a blog, but lately, your have found your posts are rather lackluster, and have become discouraged by the lack of traffic to your blog. Don’t fret. Here are some ideas to beef up your blog: Remember, Content is Still KingIt can be very...