When to Shut Up

Today, three people were killed in Boston and more than 100 injured at the finish line of the Boston Marathon. It quickly became the MAIN topic of conversation on Twitter and Facebook. I always remind our clients and friends that if you have any social media posts...

REI’s Impressive Social Media Strategy

I just read an excellent social media case study from REIĀ in Fast Company. REI really gets it. Note that a lot of what they’re doing – custom video responses, for example – are in some ways EASIER to do for you, the small business owner. Small...

#26actsofkindness

Internet memes come and go. We don’t usually blog about them unless we see a relevance for your business. So why are we telling you about Ann Curry’s #26actsofkindness meme that’s taking off on Twitter? Simply because we like it. In the wake of the...

Timeline is Coming to Facebook. Don’t Be Afraid.

Facebook has become an important part of most brand’s marketing efforts. As it is now the most visited site on the Internet (more visits than Google even), businesses can’t afford to ignore it. More and more people are logging on to Facebook first thing...