by Sherean | Jan 8, 2009 | Uncategorized
I drove by a dentist’s office yesterday that had a sign which read “Dentistry with a Difference.” I smiled to myself and applauded their effort to differentiate themselves. In marketing, we work hard to come up with a U.S.P. (Unique Selling... by Sherean | Jan 5, 2009 | Marketing and Advertising
So I was reading a business article in the New York Times the other day and noticed a column to the right that said “News for Marketing Professionals.” My little marketing brain went “How’d they know what I do?” I’m registered with... by Sherean | Jan 2, 2009 | Fun on a Friday
Looking for some fun time-wasters? Look no further than this Washington Post roundup of the best web videos of 2008. Here’s to 2009 and more YouTube fun. by Sherean | Dec 29, 2008 | Blogging
Not a huge surprise, but there is data now demonstrating the huge influence bloggers have to influence shopping decisions. I read a blogger I like and trust; she recommends a product or service and I’m likely to trust that recommendation. It’s the... by Sherean | Dec 23, 2008 | Social Media
Twitter continues to gain momentum and elevate its status as a “news” medium as a passenger on board the Denver plane crash was one of the first to break the news . . . and he did it by tweeting about it!Denver Plane Crash: Twitter as Usual