by Sherean | May 20, 2009 | Marketing and Advertising, Social Media
I swear I feel like a broken record. I remember creating a presentation 20 years ago (before PowerPoint) on why and how marketers ought to target women. And every year, I read more research and articles on that very topic. The stats change, but the conclusion is... by Sherean | May 19, 2009 | Marketing and Advertising
You may have heard about the big KFC free chicken marketing promotion. You know the one where Oprah told everybody they’re going to get free chicken (you! and you! and you!) and everyone showed up at KFC’s door expecting — imagine this — free... by Sherean | May 12, 2009 | Social Media
I spoke to a guy today who wanted our help with his social media strategy. He professed to know very little about technology, but is a personable, articulate fellow who networks a lot in the “real” world. (Remember networking events? Boy, those were the... by Sherean | May 7, 2009 | Fun on a Friday
So this is my first year as a mother and I’m sure my husband has something great cooked up for me for Mother’s Day (hint, hint, Honey). Let’s hope it’s not one of these cakes (spotted, as always on the brilliant Cake Wrecks site): Have a... by Sherean | Apr 24, 2009 | Social Media
Yesterday, we conducted a Twitter Tutorial — what Vesatee dubbed a “Tweetorial” — at the Nirvana Cafe in Roswell, GA. We had a full house and covered the basics of Twitter: why you should do it, how to set up an account, get followers, do...