by Sherean | May 19, 2010 | Social Media, Social Networking
The fastest growing demo on Facebook is . . . Grandma! Actually, adults 55+, clearly not all of whom are grandparents. But staying in touch with family members is a primary motivating factor for “older” adults to join Facebook. This demo grew over 900% in... by Sherean | May 10, 2010 | SMB's, Social Media, Social Networking
Any time a new medium bursts onto the scene, it seems that big brands and tech companies jump in and experiment, but it takes a few years before SMBs wade in. Understandably so, as SMBs typically have fewer marketing dollars and tend to spend them safely. They... by Sherean | May 7, 2010 | Branding, Marketing and Advertising, SMB's
Author: Kemba Johnson What you would give to a client, you should always give to yourself first. I’m standing in a Mexican supermarket choosing pastries called besos, empanadas de crema and tabasqueños. No, I wasn’t grocery shopping (well, maybe a little), I was... by Sherean | Jan 14, 2010 | Marketing and Advertising, Social Media
Created by Online Education by Sherean | Jan 7, 2010 | Marketing and Advertising
It’s that time of year again. Who’s in, who’s out? Who’s still in business and has an extra million or so bucks lying around for a Super Bowl spot? Why would somebody spend that much on one ad anyway? On a pure cost-per-thousand people reached...