The Googling of newspaper ads. The newspaper industry has seen its ad revenues spiral downward for sometime now. Google came along to help by setting up an auction of sorts to sell newspaper’s excess ad inventory. It worked well enough that they’ve now made it official and are offering ads in most major U.S. markets. Even the New York Times is for sale through Google Print. For those of you who thought Google was a search engine, think again. They are an advertising machine.
Advertising Age – Digital – Google Print Ads Now Used by 225 Newspapers