by Sherean | Jan 22, 2009 | Branding
Our new president is known for a lot of things — hope, change and all that — but the marketing community has long been impressed with his branding ability. He stuck with one slogan (more or less) throughout his campaign. He has a visual brand that is clear... by Sherean | Jan 19, 2009 | Uncategorized
According to Pantone, the color of the year for 2009 is mimosa (what you and I might call a warm yellow). Pantone is the company that produces those expensive color chip books with formulations that designers use when selecting colors for your logo or printed... by Sherean | Jan 15, 2009 | Fun on a Friday, Social Media
The makers of QuickBooks were looking for a fun way to increase trial usage of their software so they developed a tool for small businesses to create their own jingle: The Jingle Generator. This could be a nice little distraction on a Friday.According to Marketing... by Sherean | Jan 12, 2009 | Social Media
I’m a few days late to mention this but Twitter has grown from this thing used by only hard-core geeks to . . . well, I still don’t know how to describe Twitter but a WHOLE LOT of folks are using it now. 752 % growth last year? One million new users in... by Sherean | Jan 8, 2009 | Uncategorized
I drove by a dentist’s office yesterday that had a sign which read “Dentistry with a Difference.” I smiled to myself and applauded their effort to differentiate themselves. In marketing, we work hard to come up with a U.S.P. (Unique Selling...