by Sherean | Jun 19, 2007 | Uncategorized
Can you name five t.v. commercials off the top of your head? How about five newspaper ads? A few years ago, I used to ask this question whenever I gave a talk on advertising. Few people could recall print or radio ads, but almost everybody could remember some of that... by Sherean | Jun 12, 2007 | Uncategorized
Back when I started my advertising career, if we needed a photo for an ad, we generally hired a photographer and models, rented a studio or site, and bought or rented props. All in all, a pretty expensive proposition. As technology and computers evolved, stock photo... by Sherean | Jun 7, 2007 | Social Media, Video YouTube
The digital music revolution continues. Last year was the first year that downloaded single sales were greater than CD sales. Today, we learned that Justin Timerlake’s new label has signed its first artist, Esmee Denters. Guess where he found her? On You Tube! Just... by Sherean | Jun 5, 2007 | Uncategorized
Here’s what 400,000 pounds (approximately $791,000) gets you. The logo for the 2012 Olympics to be held in England was revealed today and the reaction has been largely negative. If you haven’t already figured it out, the shapes make out the year...