Where You Grow From Here

Archive for March, 2009

Pepsi Logo Design Brief: Branding Lunacy to the Max

Monday, March 23rd, 2009

We previously blogged about how the new Pepsi logo reminded us of the Obama logo. What we didn’t know then is how much time and money went into their new design. This article links to the leaked creative brief for the logo design. It’s painful to read. Pompous and ridiculous and symbolic of what I hate about marketing. They are making way too much of this. A logo can’t do everything. And it certainly isn’t worth the lofty comparisons the agency makes.

Quote from the article:

The presentation, by the Arnell Group (also responsible for the botched design of the Tropicana orange juice carton) contains visual representations of and comparisons with the following: the golden ratio, the Mona Lisa, the Parthenon, the Gutenberg Bible, the earth and its magnetic fields, and the solar system/universe. None of these things have anything to do with soda.

Give me a break. Look, what we do is important, but it isn’t rocket science. Our job is to help you (our client) sell more of what you make. Generally, we don’t need to create the next Mona Lisa to do it.

Read more: Pepsi Logo Design Brief: Branding Lunacy to the Max | New Ideas | Fast Company

Trying to Sell a Car?

Thursday, March 19th, 2009

This new site aggregates real prices of cars sold so you can see exactly what people are paying for that SUV collecting dust in the driveway.

Mashable: PriceHub Flips Kelley Blue Book on its Head

Gervais + Elmo = Hilarity on ‘Sesame Street’ (Fun on a Friday)

Friday, March 13th, 2009

“You can’t control a Muppet and a fat guy,” Gervais says about halfway through these outtakes of an episode scheduled to run in November. Fun on a Friday. Enjoy!

How to Delete Accounts from Any Website

Wednesday, March 11th, 2009

A friend posted this link on Facebook that details how to delete accounts from a bunch of sites. Personally, I’d love to get rid of my Classmates account and all those annoying emails. Anyhow, I thought there were some useful tidbits in here and wanted to share.

How to Delete Accounts from Any Website – Features by PC Magazine

copyright 2006 New Thought Marketing. All Rights Reserved.