I’m not quite a Boomer. Not really Gen X, either. (Born in 1965 makes me either the last year of the boom or the first year of Gen X.) But I do know a great marketing idea when I see one. In case you’ve been under a rock for the last 40 years, the boomer generation is starting to retire and these retirees are redefining what it means to retire. To wit: my good friend, Liz Dahl, who has started a travel site for boomers focused on fun, unique experiences. But don’t take my word for it. Check it out for yourself. She’s getting tons of press and deservedly so! Read more here: New travel site for boomers: Boomeropia – Yahoo! News

I grew up in Kentucky. Went to Indiana University. Following college basketball was not optional in those parts. Now I can watch all the games online for free. (I’ll still watch at home on the flat screen but if I’m at the office during some of those early round games . . .) I’m rooting for University of Louisville this year. And Purdue, for my hubby.

You may have heard about companies researching prospective employees online and finding out all sorts of unflattering things via the wanna be employee’s MySpace page or Facebook profile. What you might not know is that it isn’t always easy to remove your profile altogether. Facebook, it seems, keeps an archived version of your profile and there are still invisible trails that reach back to you. There are technological reasons why they do this, but it’s not good from a PR standpoint. Read more here: How Sticky Is Membership on Facebook? Just Try Breaking Free – New York Times